‘Let it Grow’ commences global search for floriculture innovation

Irene Rompa, Lead ‘Let it Grow’: ‘„Last year’s programme – which was solely focused on participants from the Netherlands – was highly appreciated by the first ‘batch’ of entrepreneurs. This year we are ready to facilitate international teams as well. Showing that if you’re in the floriculture business, no matter where, the Netherlands is the place to be. With Royal FloraHolland’s expertise and our global network in this sector we can offer international startups the resources they need to grow even more.“

Living Light
Ermi van Oers was one of the first participants in the programme. Her company, Living Light, was the first to create a lamp which harvests its energy from a plant, which is incorporated in the design. Now, Living Light has been commissioned by the Municipality of Rotterdam to illuminate parts of the Sint-Jacobsplaats city garden with energy coming from the garden’s plants themselves, making conventional street lights a thing of the past.

Healthier and Happier

Silke Tijkotte, Lead & Founder ‘Let it Grow’: “In 2016, Let it Grow started a social movement that revolves around innovations which make cities and their inhabitants healthier and happier, merely by using flowers and plants. The first edition of this incubator programme, focused on Dutch cities, proved to be a huge success. This year, we are looking for concepts that will positively promote city life in general and make the world a greener place.“

Enrolment
The new international incubator programme will run from the 31st of October until March 2018 with the second edition of the ‘Let it Grow Greenhouse Festival’. Registrations are open from May 24th till September 10th via letitgrow.org/apply