Startup Events Berlin
Wachstum, Wachstum, Wachstum …. Aber wie?
Erfahren Sie auf dem COSMO CONSULT E-Commerce Summit 2017 wie Sie durch die Digitalisierung Ihrer Prozesse, die Collaboration Ihrer Mitarbeiter sowie den Einsatz moderner IT-Systeme Ihr Wachstum sicherstellen.
Gemeinsam mit Ihnen, anderen E-Commerce-Unternehmen und COSMO CONSULT-Partnern diskutieren wir: Was macht E-Commerce-Unternehmen erfolgreich? Wie können sie den sich wandelnden Anforderungen gerecht werden? Und welche IT-Lösungen bieten die notwendige Unterstützung?
Besuchen Sie unseren COSMO CONSULT E-Commerce Summit 2017 und erfahren Sie
– welche Trends die E-Commerce-Branche bestimmen und wie Unternehmen darauf reagieren,
– wie Microsoft Dynamics NAV als E-Commerce Backend-System täglich tausende Bestellungen im Hintergrund verarbeitet,
– wie sich der Online-Handel erfolgreich vernetzt,
– wie sich Anbindungen von Online-Marktplätzen, Logistikunternehmen und Zahlungsdiensten an Microsoft Dynamics NAV einfach realisieren lassen und
– wie gute IT-Lösungen als Wachstumsunterstützung genutzt werden können.
This workshop is designed to help you bring an element of fun in your presentations and pitches by understanding the different learning styles that exist and crafting a stronger message for your audience.
You will take a quiz to identify your personal learning style and why it matters!
Learn about the expansive and reductive stages of the brain along with the different states of mind that lead to these stages followed by an understanding on why it is important to address this before preparing your pitch / presentation.
You will get equipped with simple tools, exercises and ideas that will allow you to bring an element of creativity and magic when crafting a presentation for your audience.
Our speaker, Kashmira Wagh, is a Doubleclick Sales Manager for over 5 years, Kashmira is a big fan of finding creative ways to simplify her message when pitching Doubleclick’s advanced advertising technology to her clients.
Consumer behavior has evolved the digital landscape, providing greater means for advanced measurement:
– The adoption of mobile devices has increased time spent with digital
– New technologies have enabled new capabilities
– Consumer behavior has increased online to offline engagements
These three factors open up many opportunities to maximize the impact and to increase profitability. Smart Measurement strategies are an important competitive factor and can contribute to the growth of companies.
Our speaker, Marion Laengin, is working at Google in the Agency Business for 3 1/2 years now and as Sales Manager for some of the biggest media agencies in Germany.
This workshop details Google’s tools and reports to help you research industry trends, derive marketing strategies and analyze results.
We will energize your existing strategies and frameworks by using Google´s toolkit for Consumer, Product, Brand and Market Insights.
Our speaker, Marion Laengin, is working at Google in the Agency Business as Sales Manager for some of the biggest media agencies in Germany.
This workshop will take you through a journey of an App developer who successfully built up a business, not just an App. It will provide context on the App ecosystem and will aim at triggering some forward looking thoughts about the future of the App industry.
Our speaker, Marie Loridan, leads Mobile App Promotion Acceleration in the DACH region focusing on installs and user engagement. She has been for 10 years at Google and previously worked on mobile App monetization.
Join our Google mentor to take your UX/UI Design to the next level.
Markus Schmeiduch, a senior Interaction Designer at Google, is available for an one hour Q&A session around:
– UX/UI Design
– Material Design
Come with your questions, screen-designs, prototypes, challenges, etc.!
This session will be held over online Hangout only. You will receive an invitation after registration.
At the end we’ll create a small script ourselves, so bring a laptop!
Our speaker, Simon von Rotenhan, works as a Project Manager at Google and uses Apps Script almost daily to automate tasks with some of Googles largest customers.
You are thinking about entering the online video business? You are considering YouTube as your platform to distribute videos and earn revenues?
This workshop will give you an overview of YouTube and the creative ecosystem behind it. It will help you to understand YouTube’s and it’s partners business models. Our mentor, Andreas Briese, Youtube Partnerships at Google, will provide you with strategic business insights to assess your own plans.
This workshop is specifically for online video creators, production/ distribution companies and startups focusing on online video.
We’re thrilled to welcome Startupboat.eu Founder Paula Schwarz at Factory on November 23rd!
Paula and her crew run mobile think tanks, where innovators co-create solutions for the refugee crisis in Europe. Startupboat was among the first initiatives to digitize refugee camps in Greece with partners like Facebook, Google and the United Nations Refugee Agency.
Besides her work at Startupboat, Paula co-runs the Refugee Taskforce of the World Economic Forum, and serves as advisor to the Greek, Italian and German governments to give input on migration laws & policies.
She was named one of the “100 Real Leaders of Tomorrow” by Forbes Magazine for connecting tech-giants with grassroots initiatives that deal with the refugee crisis in Europe.
Please make sure to register here: startupboatatfactory.eventbrite.com
Julia Schmitt is a video- and brand marketing specialist focused on YouTube products. Before joining Google, she was working for companies such as Pro7Sat.1 Media and Rocket Internet helping them to uncover new business potentials in brand marketing.
This workshop is designed for both, early stage startups and mature companies considering to set foot in online video marketing and aims to answer the key questions about the effectiveness and efficiency of online video marketing.
In this presentation we’ll cover Dynamic Remarketing in AdWords. We’ll start with a intro to Dynamic Remarketing followed by a basic setup of a dynamic remarketing tag, audience segmentation, and feed.
We’ll finish the presentation with a more in-depth technical explanation of the internals of how tagging, feeds, and audience lists work together, and discuss some of their strengths and limitations.
The first part of the presentation is a business talk and the foundation for the second part which is more technical.
Our speaker, Eric Pomeranz, is a Product Technical Manager at Google. He develops internal tools to provide support for dynamic remarketing to internal users.
Android Instant Apps, announced at I/O, has received huge media attention. Come and listen as Tamzin explains how now, when you build a native app, you can extend it to run instantly – without requiring user installation. Learn how you can help more users access your app via a URL by bringing users into your app quickly even if the app isn’t installed.
Tamzin helps apps & games businesses from the UK and Nordics find success on Android and Google Play. Prior to joining the Google Play team, Tamzin was Head of Android Business Development, Oceania. Before that she enjoyed 15 years developing successful mobile content products for leading carriers including Virgin, Vodafone and 3 mobile.
This workshop aims to demystify AdWords attribution models and make data driven decisions in your AdWords account. Based on these insights you can make the right choices to optimize your ROI.
Carlo Schmidt and Patrick Borbe are tenured specialists in the DACH Agency Team at Google, helping Germanys biggest agencies troubleshoot their performance and technical issues. Jannis Poestges and Martin Weiss are Key Account Managers from the Dublin office supporting small and medium sized businesses with their growth strategies.
The workshop is catered to early stage and funded startups that are trying to improve and grow their success with AdWords.
We’re thrilled to welcome Techstars founder & managing partner David Cohen at Factory Berlin on August 10th! We open up the discussion to the whole Berlin tech scene and host a fireside chat to learn first-hand about the most exciting stories revolving around the Techstars ecosystem. After a 60-minute moderated interview, you’ll have the chance to ask David the questions you’ve always wanted to ask.
Please make sure to register here: techstarsatfactory.eventbrite.com.
6.30 pm: Doors open
7:00 – 8:00 pm: Moderated talk
8:00 – 8:30 pm: Open Q&A
8:30 – 10:00 pm: Networking
About David Cohen
David Cohen is founder founder & managing partner of Techstars. After starting several software and web technology companies, David founded Techstars in 2006. He is an active startup advocate, advisor, author, board member, and technology advisor who comments on these topics on his blog at DavidGCohen.com. He is also very active at the University of Colorado, serving as a member of the Board of Advisors of the Computer Science Department, the Entrepreneurial Advisory Board at Silicon Flatirons, and the Board of Advisors of the Deming CenterVenture Fund.
Check our upcoming events here: http://www.factoryberlin.com/events
Factory is introducing a new format: the first midday Nitty-Gritty event.
What is it about? A lot in a short time!
The format consists of three parts:
– Brain openers, 1-2 min each for 10 mins.
This part will boost our creativity for the second and third part.
– Problem solvers, 2 min each for 15 mins.
Let’s solve our most nagging problems, together.
– Actionable Insights, 1-2 min each for 15 mins.
Let’s share our best and most valuable lessons.
At the end of every session we recommend chatting up other members to find accountability partners to get important sh*t (you have been putting off forever) done until the next Nitty-Gritty event.
We will boost our creativity, problem solving capabilities, and presentation skills. All this while gaining extremely valuable insights into specific, diverse topics through step by step, actionable business and life hacks. An aded bonus: everyone can get access to accountability partners. And all this in under 45 minutes. Almost too good to be true.
Please sign up, limited to 20 people, first come first served.
With this two-hour workshop, we’d like to provide early-stage companies with some best practices on measuring their online activity (user behavior, digital marketing etc.), and offer them an overview of tools and products. Each attendee will receive a customised measurement plan, which will guide them through next steps of online measurement.
Our tutor, Jean-Pierre Pralle, Programmatic Advertising & Analytics at Google, will show you all the tips & tricks to Google Analytics and answer all your questions.