SPREAD THE WORD…
I craft topics and stories and then send them through the right channels to the living environments of the people that are your (future) clients.
After working for many years as a public relations senior manager and director in agencies and corporations I now consult and support brands and companies with my competency, experience and trained sense for trends and digital change in the media landscape.
Combined with creative thinking “outside the lines” I constantly aim to develop future-proof communications.
WHAT’S YOUR STORY?
strong textA relevant story is the foundation of good communication with the clients of any brand and corporation. In the form of storytelling and content marketing this idea has made its ways to the top of the marketing agenda — yet for me as a “born and raised” PR person it has always been the essence of my work.
DIGITALLY AND TAILOR-MADE
Depending on company or product the stories differ and so does the way to the clients. Today digital channels are almost always the first choice— via social or online media or digital influencers. But the classic channels such as print, radio, TV can be of similar relevance. I combine experience and expertise in both.
Within the shark tank of the attention economy a story only survives if it is relevant for the recipients. Shouting out loud might give you a short moment of attention, but only if you have something more profoundly to say you will actually win your clients over. Earned media is highly credible and thus especially relevant.
I combine strategic excellence with creativity and focus my view to the future. This enables me to support especially upcoming and young brands and companies on finding their way to a state-of-the-art communication.
VIRTUAL AGENCY SERVICES
With my network of communications professionals, designers and creatives I am able to serve as a virtual agency for temporary projects as well as long-term consultancy. Flexible, efficient and tailored to your needs.